Fullers - Cash Wrap

Their existing counter did not utilize the space, or give a clear direction for people to approach the sales counter. Our job was to direct customers to the counter, and move them away from the entrance. Fullers needed to retain customers who approached, and create a counter which was ergonomic, and broke down as many barriers as possible between customers and sales staff. We designed 3 curved sales counters which staff can easily move around in order to interact with customers both on the floor and behind the desk. ACRYLITE® DP-9 was ideal for the job as it was flexible and easily manipulated into different forms. The range of colors allowed us to choose one which perfectly suited Fuller’s branding and looked fresh, clean and contemporary. The translucent quality of the product meant that we could light it with fluorescent tubes and it immediately stood out from its neighbouring competitors. In addition to the ACRYLITE® on the counter fronts, we incorporated ACRYLITE® clear acrylic light boxes to illuminate branding and imagery. Another Fullers counter in the same area was clad in ACRYLITE® of another color. This allowed us to create a counter which looked completely different, but still related fit into the atmosphere. The client was very happy with the outcome, and felt that ACRYLITE® gave a clean, slick and fresh feel to the Fullers area. Already it has proved to attract more customers and it definitely stands out from the surrounding competitors. ACRYLITE® brought color and light into the space in an original way, and has created a fun feel to the Fullers brand.